Digital Marketing for Small Businesses

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Digital Marketing for Small Business Basics
Explore the fundamentals of Digital Marketing for small businesses and understand the importance of SEO, website and strategic social media engagement.

Hello, Entrepreneur! Navigating the world of digital marketing might seem like navigating through an unfamiliar city. But worry not! We’re here to give you a handy roadmap that will guide you on your journey to online success.

What is Digital Marketing for Small Business

Understanding Digital Marketing

In simple terms, digital marketing is the practice of promoting your products or services via digital channels like websites, social media platforms, emails, and mobile apps. It’s the art and science of reaching your customers in the vast digital world.

Digital Marketing for Small Businesses

DOES MY BUSINESS NEED IT?

Nowadays, having a robust online presence is crucial. According to a study by Datareportal in 2021, Filipinos spend an average of 10 hours and 56 minutes online every day, the highest duration globally! Thus, digital marketing has become an essential tool for businesses, especially in the Philippines, and here’s why:

  1. Expanded Reach: Your small business in Bacolod can attract customers from Cebu, Manila, or even overseas.
  2. Cost-effectiveness: Digital marketing, unlike traditional marketing methods, can be tailored to any budget, making it affordable for businesses of all sizes.
  3. Real-time Tracking: With digital marketing, you can measure the success of your campaign in real time, helping you adjust strategies promptly.
 Ready to start your journey? Let’s go!

DIGITAL MARKETING BASICS TO BUILD YOUR ONLINE PRESENCE FOR YOUR SMALL BUSINESS

STEP 1:  Invest on a Professional Website

Your website is the virtual storefront or office or shop of your business. It’s your online HQ that markets for you, sells for you, represents you, and provides service for you. It’s more than an online brochure. So take your time to plan, design, and launch your website properly.

For example, if you own a ‘panaderia’, your website will showcase your freshly baked premium pandesal and ensaymada, provide information about your bakery, and offer a way for customers to place their orders.

Make sure your website is easy to navigate, mobile-friendly, and includes a clear call-to-action. 

Professional Website - Digital Marketing for Small Business
SEO - Digital Markating for Small Business

STEP 2: Harness the Power of SEO

With increased visibility comes increased traffic. More visitors mean more potential customers and more opportunities for conversions and sales. 

Imagine this: A customer is craving adobo and searches for “best adobo in Quezon City” on Google. If you own a cafe or resto in Quezon City serving delicious adobo, you’d want your business to appear on the first page of search results.

That’s where SEO comes into play. Start by using tools like Google’s Keyword Planner or AnswerThePublic to discover relevant keywords for your business. SEO will also bring people to your website and now you have a chance to display your authority and expertise in your niche or industry. 

So go use the tools above, check what customers search for, provide value by answering those questions and see your conversions go through the roof. 

Remember the keyword here is “value”.  Google, Bing, and other search engines will rank you higher when you are relevant to the search terms and provide value to your audience and customers. 

STEP 3: Engage Through Social Media

According to a 2021 report by Datareportal, about 89% of Filipinos are active social media users.

Platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok are great for showcasing your products and services, announcing new offers, building your expertise, and engaging with your customers.

Leverage social media to promote your business, build social proof and get your brand out to more customers.

Social Media - Digital Marketing for Small Business
Online Advertising - Digital Marketing for Small Business

STEP 4: Allocate Resources for Internet Advertising

Internet or Online ads on platforms like Google Ads or Facebook Ads can be highly effective.

It’s best to run your ads against campaigns that have a good and proper offer! This applies to both search engine advertising (google and bing ads) and most importantly to social media advertising (facebook, instagram, linkedin etc).  

For example, if you run a Facebook Ad targeting users in Quezon City who love Filipino food, you could attract new customers to your cafe or resto. 
 
Another example is if you are a realtor or real estate agent, you can run facebook and instagram ads that promote your current limited time offers for your listings like a looming price increase or a limited discount.  Now, for the same properties that you list, run a normal ad targeting the keywords of the property- since people who search in google for “house and lot in pasig for sale” are already looking to buy a house and lot for sale in pasig.
 

STEP 5: Embrace Email Marketing

Email marketing is a powerful tool to keep your customers updated and engaged.  After doing Step 4 above (Online advertising), make sure that you have a way to collect emails.  As much as you can, collect emails in all of your marketing campaigns, whether online or offline.
 
Why? Email keeps you in the sight of your customer, remember the saying “Out of sight, out of mind”? Plus its free advertising.  And did you know that email marketing is still the highest converting of all digital marketing mediums?
 
So how do you use it? You can either sell something to them directly, or simply add value by sharing useful and valuable information to them and nurturing the relationship by building your expertise and authority.   
 
A simple example for selling directly to them is sending them your offer, like you could email your customers a monthly newsletter that includes a discount code for your product or service.  
 
An example of nurturing or building rapport, is by sending a sequence of emails that provide value. For example, in real estate, you can send valuable information of current listings, your opinion on current market trends or legislation.  Remember you are the expert, and you are giving good advise.
 
Tools like MailChimp, SendinBlue, and ActiveCampaign can help you manage your email marketing campaigns.
Email Marketing- Digital Marketing for Small Business
Analyze-Digital Marketing for Small Business

STEP 6: Track, Analyze, Improve.

You can’t improve what you don’t measure. It’s as simple as that.  Learning to track and analyze your campaigns and efforts will pay off exponentially.  Knowing what works, and what does not, knowing what needs fixing, or what needs to scale will greatly improve your marketing efforts. 

Always track your results using tools like Google Analytics for your website. These provide insights about your website traffic, user behavior, and the effectiveness of your marketing strategies, helping you make informed decisions about where to focus your efforts.  

Use the built-in analytics tools of each of the social media platforms that you are in. You can also subscribe to Saas social media tools like hubspot or sprout social or semrush, so that you can have an overall view on how you are doing in all platforms that you link. Let the numbers guide you in your organic posting, and in your advertising.

Digital Marketing for Small Businesses

FINAL THOUGHTS

Embarking on your digital marketing journey may seem challenging, but the potential benefits are significant.

Remember, it’s all about connecting with your customers and providing value. With consistency and patience, your small business can achieve big success in the digital arena. So, are you ready to take your business to the next level?

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