Basic SEO techniques to get you started

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SMALL BUSINESS WEBSITE SEO BOOST YOUR ONLINE PRESENCE
Basic SEO techniques that boost visibility, traffic, and credibility leading to enhanced customer engagement.

Hey there, business owner! Ready to start building your online visibility? Let’s look into SEO Basics (Search Engine Optimization) and see how it can give your business more visibility, credibility, and engagement.

What is SEO?

SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In simpler terms, it’s about making your website more visible on search engines like Google. When your site is easy for search engines to read, it’s also easier for your potential customers to find.

SEO is your website’s secret weapon, making it visible on search engines like Google. More visibility equals more potential customers, which equals more sales. Intriguing, right?

SEO revolves around keywords – the words or phrases people type into search engines. If your website uses these keywords, it’s more likely to appear in search results.

SEO is all about helpful content.  As long as you focus on your customers, what they want, and what they need- and listen to what they say, you are on the right track.  Don’t try to figure out all the complicated algorithms, focus on what you know best- your customers, and if you do that, your website will be a helpful resource to them.  And as a result, your business will greatly benefit from it.

Basic SEO Techniques: How can SEO Help my small business website?

How Can SEO Help My Small Business Website?

Let’s think of SEO as your website’s most valuable feature. It helps your site shine brightly in the vast universe of the internet, drawing in customers like a beacon. How does it do this? By focusing on keywords, by focusing on what your customer’s search for, what they want and what they need. 

These are the words or phrases people type into search engines when they’re looking for something.

For example, if you run a bakery, using SEO with the right keywords, like “best cakes in Manila,” can enhance your website’s visibility, leading to more customers and increased sales. Or maybe you own a bike shop; with SEO, your blog posts about biking tips and maintenance using keywords like “bike repair in Quezon City,” could land your site on Google’s first page!

SEO Benefits for Small Businesses

1. Discoverability.

The right SEO strategy can help your small business stand out in the crowded digital landscape. This means when people search for services or products you offer, your website is more likely to pop up in their search results.

2. Traffic Boost.

With increased visibility comes increased traffic. More visitors mean more potential customers and more opportunities for conversions and sales.

3. Brand Authority and Credibility.

Ranking high in search results signals to users that you’re a top player in your field. This not only boosts your brand’s credibility but also its authority.

Basic SEO Techniques: Benefits for small businesses

BASIC SEO TECHNIQUES TO GET YOU STARTED

Practical Tips AND TOOLS to Improve Website SEO

Ready to start your SEO journey?

Here are some practical tips:

1. Use relevant keywords.

Using tools like Google’s Keyword Planner, Ubersuggest, or Wordtracker can help you find the perfect keywords for your content.  Relevancy is key.  The keywords and content you create should be very relevant to your business, to build credibility and authority.  So take your time to learn the keywords searched and used in your niche and use them to your advantage.

2. Write useful and helpful content.

AnswerThePublic.com is a fantastic tool for finding out what questions your audience is asking. Create content that answers these questions, since these are real questions asked by real people.  Include your keywords in the article, and you will end up with an article that will rank high in search engine results.

Or simply talk to your customers more to find out their questions, what they search for online related to your niche or business, and use this as the start of your content strategy. 

3. Update regularly.

Keep your content fresh! Aim to update your website or blog at least once a week.  Remember that consistency is key-  slow and steady wins the race.

4. Prioritize user-friendly design.

Make your site easy to navigate, quick to load, and mobile-friendly.  It’s quite useless if your audience cant read your content due to the poor design, or if your website loads really, really slow. 

So make sure it loads beautifully in mobile, make sure it’s fast, and make sure it’s easy to navigate.  A confused user is a lost user.

5. Get real feedback from real customers.

Getting real feedback from your actual customers (actual people who engage in your service or buy your products) is a gold mine of information.  Ask your customers what do they search for, what do they need, what makes them come back to your brand.  Use those information to build your content, use actual case studies and stories of how your business solved your customer’s problems and dont be afraid to give away your secrets and your solutions.  By doing this, your audience will see you as genuinely solving and helping- building trust and authority in your industry.

6. Don’t try to hack the system.

Stay away from hacks and tricks that try to gain you leverage in Search Results.  Instead focus on value.  Think about it, Search Engines like google, yahoo, and yandex, were built to index websites- in order to give users the most relevant answers to their questions online.  Even if your articles reach 1st page through tricks and hacks, but you don’t really give any value- you will see your rankings dip drastically in the days to come.  So pull up your sleeves, and give your best advise, your best solutions to people who are searching.  

Don’t play catch up with Search engines. They are always updating their algorithms to give best user experience.  And if you focus on user experience- sooner rather than later, search engines will reward you for giving their users the most relevant information to what they are searching for.

Dont have time to DIY your own website and build it yourself? Compare the pros and cons of hiring a freelancer or agency in this article.

Drive Traffic to Your Articles through other means

But SEO isn’t the only way to draw in visitors.

Sharing your content on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest can also drive traffic.

A mailing list is another great tool – blast an email to your customers each time you publish a new post or update your website.

BASIC SEO TECHNIQUES TO GET YOU STARTED

FINAL THOUGHTS

Remember, SEO isn’t a quick fix. It’s a long-term strategy that, with consistent effort and patience, can significantly boost your online presence.

So, are you ready to harness the power of SEO for your small business?

The digital world is waiting for you. Happy optimizing!

READY TO MAKE YOUR WEBSITE THE ULTIMATE ONLINE HQ?​

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